Climate Communications Resources

Guides and Research

- An extensive directory of climate communications research, webinars, articles and more! climate.smallworldstories.org

- A well-written crowdsourced white paper that is an excellent collection of the best practices in climate communications: climatecommunications.earth/whitepaper/ *Note: This is different from the Impact Report, so scroll down below that link to read each chapter of the White Paper. 

- Publications and training about climate communications by Climate Outreach. They have many reports, plus a few free trainings and webinars on their YouTube channel. climateoutreach.org and www.youtube.com/@ClimateOutreach/videos

- Publications and bespoke training by Renée Lertzman (climate psychologist). She is most active on LinkedIn. reneelertzman.com and www.linkedin.com/in/reneelertzman

Step-By-Step Climate-Convincing Process

- 2023 Yale Deep Canvassing Article + Webinar replay climatecommunication.yale.edu/news-events/deep-canvassing-on-climate-the-power-of-listening-to-persuade

- 2022 Yale Deep Canvassing Article + Info climatecommunication.yale.edu/news-events/neighbors-united

- A toolkit with scripts and information on implementing Deep Canvassing. After registering, you can download their (exhaustive) set of guides and materials. neighboursunited.org/campaign/deep-engagement

- 2-minute clip of someone doing Deep Canvassing. Canvasser is Jackson, and he is canvassing on LGBT issues. https://youtu.be/xqv3RM66zXo

Books

- Saving Us, by Katharine Hayhoe (climate scientist) - and other articles and speeches written by Dr. Hayhoe. www.katharinehayhoe.com

- Climate Change Coaching (book with resources on how to communicate with tough-to-reach individuals) www.climatechangecoaches.com/our-book/

- Pre-suasion and Influence - books by Robert Cialdini (psychologist and researcher on the psychology of persuasion) www.robertcialdinibf.com

- Selling is Human, by Dan Pink

Podcasts

Older episodes of the Sellers are Losers podcast (rebranded as the Next Level podcast) teach about the use of tone in the way we ask questions and on the benefits of focusing on the needs and desires of the other person. These very practical tips are very much aligned with climate psychology and research on the art of convincing. Listen with caution: some people may find the host, Jeremy Miner, to be annoying to listen to because he interrupts people, and can sometimes sound a bit insincere when he explains his rationale. However, his persuasion strategies are useful. www.youtube.com/@JeremyMinerPodcast

Reports on carbon footprints

- Doing your fair share (Carbone 4 study of the impact of individual voluntary lifestyle changes on France's overall carbon emissions) www.carbone4.com/en/publication-doing-your-fair-share

- Report on the wealth gap of carbon emissions with statistics for the US, France, China and India (published by the World Inequality Lab) wid.world/news-article/climate-change-the-global-inequality-of-carbon-emissions

Strategic Advising + Courses

- There are many different training programs related to climate change and climate communications. I compiled an extensive list of these programs in 2024-2025, which you can view here.

- Strategic advising related to persuading people on climate-related topics, or on implementing a climate communications campaign is available. Contact Tammy Mayer: hello (at) tammymayer.com